Need a CloudConvert alternative just for photos? CloudConvert is a genuinely different category of tool — a general-purpose file converter handling over 200 formats across documents, video, audio, images, and more. For a quick photo conversion, that scope is often more than you need.
TL;DR: CloudConvert is built for broad, programmatic file conversion — useful if you're converting many file types or building automation around it. Kroma Lab is narrower and purpose-built for photos specifically, running entirely in your browser instead of through an upload-and-convert API.
At a glance
| Kroma Lab | CloudConvert | |
|---|---|---|
| Where processing happens | Entirely in your browser — never uploaded | Uploaded to CloudConvert's servers for processing |
| Scope | Images only (compress, convert, metadata) | 200+ formats across documents, video, audio, images, and more |
| Convert image formats | ✅ (HEIC, JPEG, PNG, WebP, AVIF) | ✅ (broad image format support, as part of its wider catalog) |
| Compress to a target size | ✅ | Not the primary focus — conversion-oriented, not size-target-driven |
| View/strip EXIF & GPS metadata | ✅ dedicated tool | Not offered as a distinct tool |
| Account required | No | Free tier available; heavier use requires an account and credits |
| Pricing model | Flat Unlimited subscription | Usage/credit-based, scales with volume |
Why the two exist for different reasons
CloudConvert is built to be a conversion engine. It's the kind of tool you'd wire into a workflow, or use for anything from a PDF to a video file to a spreadsheet — not just photos. Its retention policy states that files are processed and then removed afterward, and the company states it doesn't sell or mine file data. That's a reasonable privacy stance for a server-side tool operating at that scale and breadth.
Kroma Lab isn't trying to be a general file converter. It's built specifically around photos, and specifically around not needing a server at all for that narrower job.
When CloudConvert's breadth actually matters
Are you regularly converting many different file types — not just photos, but documents, audio, video — or building an automated pipeline around file conversion? CloudConvert's API and format catalog are doing real work there, work a photo-only browser tool isn't trying to replace.
When it's overkill for what you actually need
If the task is "convert this one photo" or "compress this photo to a target size," CloudConvert's broader machinery is more infrastructure than the job requires. A job-based API, a format catalog spanning categories you don't need, credit-based pricing. That's the gap Kroma Lab fills: the same conversion, without the upload step or the surrounding complexity.
Metadata and GPS
CloudConvert is a conversion tool, not a metadata tool. It doesn't offer a way to view or strip EXIF/GPS data as a distinct feature. Kroma Lab's metadata viewer covers that directly.
Try it
For a single photo — convert it, compress it to a target size, or check what's hidden inside it — the converter and HEIC converter handle it in your browser, with nothing uploaded.